Uganda Breweries Limited (UBL), is inviting Ugandans to do one simple thing this World Beer Day: Tunyuke.
To mark the occasion, consumers can enjoy a special World Beer Day offer at participating bars and outlets nationwide. Friends can buy five selected UBL beers, across the portfolio featuring Bell Lager, Guinness, Tusker, White Cap, and Pilsner, for the price of four.
Adding to the excitement, mystery shoppers will visit outlets across the country to surprise consumers enjoying UBL brands with exclusive gifts and rewards.
After a week of chasing deadlines and keeping the country moving, World Beer Day provides a timely reminder to pause and celebrate shared connections. Beer has long played an integral role in how Ugandans gather, turning ordinary Friday meet-ups into memorable moments.
At the heart of this celebration is “Tunyuke, Lunaku lwa Beer.” Tunyuke is a familiar Luganda expression capturing that universal end-of-day moment when work stops, tools go down, and it is time to relax. UBL is tapping into this daily ritual to honor the nation’s hard work with well-earned leisure, because in Uganda, the real celebration doesn’t start until you’ve clocked out.
“World Beer Day allows us to recognize both our consumers and the hospitality ecosystem that brings people together,” said Elizabeth Mutamuliza, Marketing Manager Beer at UBL. “Beyond offering Ugandans a reason to pause and catch up, this celebration directly supports our local retail partners and kafundas by driving excitement and foot traffic back into neighborhood businesses after a productive week.”
Whether heading to a local bar, meeting colleagues, or stopping by a neighborhood shop, this Friday is an open invitation to kunyuka. Step away from the desk, the boda, the counter, or the garden, and gather at the nearest outlet to toast the day responsibly.
As UBL marks 80 years of brewing excellence, this World Beer Day stands as a tribute to eight decades of bringing Ugandans together.
Tunyuke. Lunaku lwa Beer.
Drink Responsibly. Not for persons under the age of 18. Please drink and celebrate responsibly, designate a sober driver or use a safe ride home.
Uganda Breweries Limited is Uganda’s leading premium adult beverage company that focuses on the development of great brands and great people. Our key objectives are the delivery of the highest quality brands to consumers and long-term value to our investors.
As a consumer-driven business, Uganda Breweries takes time to study the market and understand consumer needs and wants as well as how best to satisfy them. That is why we constantly invest in innovating and renovating our brands to stay on par with dynamic consumer trends. This goes hand in hand with our performance ambition to be the best performing, most trusted, and most celebrated business in Uganda.
Uganda Breweries Limited is a subsidiary of East African Breweries Limited (EABL), the region’s leading beverage alcohol company.
